JCDecaux Experiential Division
Having acquired the experiential marketing brand Concourse Initiatives back in 2011, global media owner JCDecaux yesterday launched their own comprehensive replacement – JCDecauxLive. Chief executive of JCDecaux UK and Northern Europe, Jeremy Male, highlighted the new division as: “a ‘one-stop-shop’ for experiential, reaching audiences at multiple environments across the UK”. Offering advertisers the opportunity to […]
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