As CPI hikes loom, Tesco Mobile’s “P.S. It’s Frozen” campaign transforms bill anxiety into reassurance, using bold OOH and audio to position price stability as a superpower.
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From 6-sheets to large-format digital screens, this guide breaks down UK billboard sizes, formats and how advertisers can use them effectively.
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Tenzing rolled out its biggest OOH campaign in London in January 2026 using high-impact placements on the Underground, buses and roadside. The campaign was further supported by digital and social activations to amplify the Good Energy vs. Bad Energy story.
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A bright yellow billboard with bold pink lettering reading ‘eyezegging’ has appeared across the UK with no explanation. Here’s why suspense driven marketing like this can be so powerful.
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The Wall at Westfield London is one of the city’s most impactful large format OOH advertising sites, combining scale, location and premium audiences.
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IKEA’s latest out of home campaign removes price entirely, shifting focus to materials and craftsmanship in a confident reframe of value advertising.
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