British estate agency group, Connells, is working with Out of Home International to recruit staff for its Leighton Buzzard head office.
From the 23rd September, Leighton Buzzard train station will display 6 sheet billboards targeting potential employees, showcasing the advert for two weeks.
The advert sits on a grey background, with the ‘Recruiting Now!’ headline printed in uppercase teal lettering and a list of available vacancies listed below. The Connells logo is situated at the top of the artwork, and a contact telephone number and e-mail address encourages the public to ‘contact our in-house recruitment team’.
Connells holds over 70 years’ experience in the estate agency sector, now running roughly 150 branches across the country. The 6 sheet billboard format will enable Connells enhance its visibility to commuters on a high-frequency basis, with over 130,000 passengers entering Leighton Buzzard train station per month.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“By featuring on 6 sheet billboards at the train station closest to their head office, Connells are able to enjoy coverage over an appropriate regional audience, with a two-week campaign establishing the company’s vacancies before eligible applicants.”