Out-of-Home advertising today is a diverse mix of billboards, street furniture, transit, and place-based media and when you think of digitally native companies advertising to their customers, Out-of-Home media is not the first thing that springs to mind. Yet companies continue to invest in Out-of-Home advertising as one of the last true mass-market mediums.
Take our word for it, with a 10.8 percent increase in brands spending money on Out-of-Home media since 2017, it is clear that this media trend is set to grow significantly year-on-year.
Here are 5 benefits of using Out-of-Home advertising:
Out-of-Home advertising is more of a core media buy, now more than ever. In a digital age, something as simple as a billboard doesn’t seem like it would be as powerful, but you’re wrong. It can’t be blocked or skipped, it’s always on, immersing audiences with powerful advertising, wherever they are.
With a range of formats and unique locations, Out-of-Home advertising offers big, bold and powerful storytelling techniques that interact with consumers.
Out-of-Home advertising delivers the right message, at the right time, at the right place to reach your specific audience. It offers highly targeted and relevant advertising, much like social media advertising.
With connected networks and platforms, Out-of-Home advertising is a fully integrated partner in media planning. Using leading technology to strengthen the bond between brand and consumer, Out-of-Home advertising helps to stay ahead of where the consumers are going.
Out-of-Home advertising drives awareness and brand affinity. It acts as a media amplifier, as it extends reach and frequency in integrated campaigns. It is also the most efficient driver of digital engagement.