Out of Home International, the specialist outdoor advertising branch of Media Agency Group, has launched a new campaign with the leading Chinese television broadcaster TVB. It marks a major UK marketing push for the network, as it targets a British-based Chinese audience in a number of key advertising locations including London’s Piccadilly One.
Managing Director of Media Agency Group, John Kehoe, said:
“TVB came to us with a fantastic product and creative, and it was up to us to ensure that we showcased the brand’s message to a large audience that was both highly relevant and well-targeted. We’ve secured premium ad space in some unbeatable London locations including Piccadilly One at the heart of the city. TVB’s creative is being showcased on a truly world-famous London landmark, and we’re delighted to have brought the network to London in such an effective way.”
Read the full story on this campaign offer on the Media Agency Group website.