IKEA Hides Prices in New OOH Campaign to Spotlight Product Craft
IKEA’s latest out of home campaign removes price entirely, shifting focus to materials and craftsmanship in a confident reframe of value advertising.
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Out Of Home Advertising Updates
Weetabix Launches Playful New OOH Campaign
Weetabix returns to London’s streets with a smart, culturally fluent OOH campaign built around everyday moments.
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How Special Calendar Dates Can Be Your Perfect Excuse to Advertise
Special calendar dates give brands a timely reason to advertise. This guide explains how moments like Valentine’s Day and major UK events can shape stronger out of home advertising campaigns that feel relevant and commercially effective.
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Dreamies Billboard Campaign That Grabbed Everyone’s Attention
The Dreamies billboard campaign turned everyday London streets into talking points by placing 3D cats directly onto billboards. This article explores the creative idea, locations and what brands can learn from this standout out of home execution.
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UK 2026 Events Guide: Prime Opportunities for Advertising
Discover Britain’s top 2026 events and where to place ads for maximum visibility.
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New HFSS Rules and What They Mean for Out of Home Advertising
The UK’s HFSS regulations now affect all out-of-home advertising, including buses, shelters, and transit media, requiring brands to rethink creative and placement.
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