IMAX has become one of the most famous OOH advertising sites in Waterloo, London. With an area of 1,734 m², it gives brands a powerful platform that reaches huge audiences every week. The structure sits at the centre of the UK’s busiest rail station, with more than 41 million annual entries and exits. This consistent flow of commuters, tourists and workers makes the IMAX a premium choice for eye-catching campaigns.
Brands use the site for reach, stature and creative flexibility. The format offers full wrapping options that cover every visible angle of the building. The effect is bold and immersive. It acts as a giant beacon for people moving through the South Bank, Waterloo Road and York Road.
A Giant Canvas Built For Brand Fame
Standing over 27 metres tall, the IMAX commands attention with its sweeping coverage and clear sight lines from every approach. Its circular structure keeps your campaign visible from all angles at all times, driving strong message recall as audiences move around the junction.
The installation features 48,000 LEDs that bring a creative edge to the format. These lighting elements allow subtle shifts, dynamic sequences and illuminated accents that turn the wrap into an engaging visual experience.
For brands aiming to push creative boundaries further, DeepScreen 3D is available. This technology uses depth illusion to produce a striking three-dimensional effect, creating a premium visual moment that captures attention on-site and across social channels.
Key features of IMAX
- Total wrap of 1,734 square metres
- Circular structure, delivering continuous exposure
- 48000 LEDs for dynamic effects and displays
- Powerful projection across all viewing angles
- Premium visibility across Waterloo Station, Waterloo Bridge and South Bank
- High dwell times on surrounding road networks
- Ideal for product launches and brand showcases
The format creates an elevated sense of scale that makes campaigns instantly recognisable. Brands such as Apple, Moncler and Paramount have used this site for headline national activity due to its standout presence.
Why It’s Premium for Out of Home
Landmark Status
The IMAX site acts as a destination in its own right. Campaigns here are often featured in social media, press coverage and photography of the South Bank area. That earned attention adds value beyond impressions.
Full Wrap Visibility
As the building is entirely wrapped, the look is uninterrupted, creating a clean, powerful brand statement.
Most-ValuedAaudience
Positioned at a major transport hub and tourist zone, the audience is broad and includes high value groups (ABC1, 18-44) as well as heavy commuters and visitors.
Creative Flexibility
Between full wrap, LED lighting, DeepScreen 3D and large size, this site gives brands space to experiment and make a statement. It suits launches, season-bets and brands that want to assert presence.
Creative Opportunities That Amplify Campaigns
IMAX allows brands to stretch creative ideas further than standard billboards. The full wrap format gives space for narrative driven artwork, impactful imagery and bold product placement.
Creative options available
- Full building vinyl wraps
- High impact colour blocking
- QR code integration for quick digital journeys
- Large type layouts ideal for mobile audiences
Some campaigns use layered textures, bold typography or simple single messages that dominate the entire wrap. These formats work well for film launches, entertainment brands, financial services and consumer tech.
Why Brands Choose IMAX
Brands choose the IMAX wrap because it delivers instant stand out. The site is one of the most photographed advertising locations in London and often appears on social feeds. It enhances perception and drives conversation, especially during key retail periods.
Many mid sized brands use it to create a major moment in their marketing calendar. It sends a clear message of confidence and scale while reaching millions of people passing through Waterloo’s surrounding roads and pathways.
Launch Your Outdoor Campaign at Waterloo IMAX
Waterloo IMAX is a landmark choice for brands looking to make a bold statement. If you want to reach large London audiences and drive strong brand presence, OOH International can support you with planning, media buying and creative guidance to advertise on IMAX.
Get in touch with our team to start your campaign and explore availability.
FAQs
What makes the IMAX site premium for OOH advertising?
The scale (1,734 m² full wrap), 48,000-LED lighting system and landmark location at Waterloo Station together create a high-value platform for brands seeking standout exposure.
How many people pass IMAX each week?
Waterloo Station reports more than 41 million entries and exits each year. This results in millions of weekly impressions from surrounding roads, pedestrian areas and nearby attractions.
Which brands benefit most from Waterloo IMAX advertising
Brands launching new products, seasonal activity or high profile campaigns benefit strongly. Entertainment, tech, retail, finance and travel brands regularly use the site for maximum impact.
Is the site suitable for mid-level brands?
Yes. For mid-size brands wanting to elevate visibility, this premium site offers the opportunity to create a landmark campaign moment alongside supporting media for frequency and reach.
What creative possibilities does the site offer?
Full-wrap formats, advanced LED lighting, DeepScreen 3D treatments and curved surface designs. These allow campaigns to deliver high visual impact and innovation.