Stadium of Light (Sunderland AFC)

Advertise at the Stadium of Light, an iconic part of the north-east’s sporting heritage, and reach Sunderland Football Club fans with Out Of Home International.

Opened in 1997, the Stadium of Light has since been home to Sunderland A.F.C, regularly attracting a capacity crowd of 48,707. Adverts placed within the grounds are unavoidable, becoming a part of the game itself, while outdoor formats target fans travelling to and from the stadium, whether via public transport, on foot or even their own vehicles. The stadium is also famous as a large-scale concert venue, with capacity hitting 60,000 during gigs, with artists including Rihanna and Coldplay.

Advertising formats at the Stadium of Light include Concourse TV, Perimeter Boards, Jumbo Screens, Restroom Panels, and Interactive Marketing and formats external to the stadium including 6 sheets, 48 sheets, and 96 sheet billboards, Bus Advertising and Mobile Advans outside the ground available to all advertisers.

Ads placed inside the Stadium of Light become an unavoidable part of the football spectator’s experience, placed directly in sight from any seat in the house. Get associated with a wide range of music artists, and become entwined with the atmosphere that Premier League football brings – broadcast across 212 territories to an audience of millions.

Stadium of Light is located a short walk away from Sunderland’s city centre across the famous Wearmouth Bridge on the bank of the River Wear. Advertising outside and around the Stadium of Light allows marketers to target the hard to reach city centre audience.

Be part of the advertising premier league and associate your brand with The Black Cats and the exciting atmosphere at The Stadium of Light – advertise in and around the sports ground to become part of the fans’ memories.

Football ground advertising is a fantastic platform to drive key brand messages to the millions of football fans on site and watching at home on television.  Call us on 0845 120 2470 for your free Stadium of Light advertising campaign plan.