Trinidad and Tobago High Commission are to unveil a digital Outdoor Advertising campaign to promote the ‘Culture Fest’ taking place at the Trinidad and Tobago Cultural Village.
Out of Home International are behind the media planning and buying of the digital advertising space in London in order to promote the Culture Fest which celebrates Trinidad and Tobago’s 50 years of Independence.
The creative work for the campaign was designed by The High Commission’s internal agency and puts the spotlight on T&T’s art, music, culture and cuisine.
The digital billboard campaign will be supported by traditional roadside six sheets, adshels and lift escalator panels in tube stations across London.
The Culture Fest will be hosted in Kilburn, London during the 2012 Olympic Games. Out of Home International recommended the blanket campaign across London to effectively reach and engage with the target international business, leisure and the travel consumer audience that will be in London for the Olympics.