We are thrilled to launch an OOH campaign for Vicks Triple Action VapoDrops. The campaign focused on providing Londoners with quick and effective relief from the inevitable colds of winter.
Our multi-touchpoint approach ensured that people encountered the campaign across key locations in the city. Whether traveling on a bus, waiting at a rail station, or navigating the London Underground, Londoners were greeted by bright, engaging ads reminding them that Vicks Triple Action VapoDrops could tackle sore throats, blocked noses, and coughs—helping them stay on the move even as temperatures dropped.
With our expertise, Vicks became a visible and trusted presence in London’s busiest environments, making it easier for everyone to stay prepared for winter’s challenges. The campaign’s strategic placements ensured that Vicks Triple Action VapoDrops were top of mind for commuters and city-dwellers alike.
This exciting campaign encouraged Londoners not to let cold symptoms slow them down and to embrace the season with confidence, backed by the trusted relief of Vicks.