Out of Home International and marketing agency Key Lime are collaborating to amplify brand awareness for Sutton Colfdield’s retail destination The Gracechurch Centre.
An 8-week outdoor campaign will run through November and December, with 6 sheet billboards targeting several West Midlands locations in the run-up to Christmas.
A duo of creatives promotes both the range of shops and the Gracechurch gift card, encouraging locals to use the centre for sourcing Christmas gifts. Social media call-to-action accompanies the brand website and logo along the base of the advert.
The Gracechurch Centre lies in the town centre of Sutton Coldfield, open 7 days a week with reasonable car park tariffs and 60p parking all Sunday. A 15-minute drive from Birmingham, The Gracechurch centre is an alternative option for shoppers looking to avoid the chaos of the city, with a plethora of high street favourites, department stores, banks and eating options.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“The Christmas season annually signals a peak in public expenditure, and so outdoor billboards are a great way to encourage local communities to choose The Gracechurch Centre for their festive needs.”
Fiona Faizey, Marketing Manager at The Gracechurch Centre, said:
“As we were launching our new name, logo and branding, it was important how we engaged with our customers and a strong outdoor campaign was an essential part of the media platforms we utilised. With strong creative and position of outdoor marketing I’m sure it will attract even more customers.”