A Wigan based school has partnered once again with Out of Home International – one of Media Agency Group’s outdoor divisions, to launch a multi-format campaign announcing its recent changes.
An outdoor campaign for The Deanery High School and Sixth Form College will be displayed throughout Wigan in the form of billboards and bus advertising to promote the school’s new uniform, facilities and sixth form courses.
48 sheet and six sheet billboards will feature throughout the town from June 2nd for two weeks, with corresponding bus rear adverts launching on buses in wigan throughout Wigan from June 9th for a total duration of four weeks.
Advertising on buses means further exposure for the campaign; taking The Deanery to the wider Manchester area and reaching even more valuable consumers, whether passengers or fellow road users.
The bright, eye-catching designs reflect the school’s futuristic outlook and demand attention by stating “We’re evolving” as the campaign headline. Emphasising its position as a high school and sixth form college, the designs use the strapline; “The future begins here” to encourage prospective students and parents to consider beginning, or furthering their education at the establishment.
A contact number and web address is included as a call to action.
Lee Dentith, CEO of Transport Media’s parent company Media Agency Group said:
“Using a combination of outdoor formats will help establish The Deanery not only in Wigan, but throughout the city of Manchester and surrounding areas; ensuring that their message saturates target locations and reaches target audiences.”