Out of Home International are working to promote Sancton Wood School, directing an outdoor advertising strategy targeting the local region of Cambridge that promotes their October open day.
6 sheet billboards will be on display from the 9th September, showcasing the school for a total of six weeks.
Simple and effective, the advert uses a white background to project the image of a child painting the school’s ‘outstanding’ status, followed by the open day time and date. The school logo and website are included along the base.
Nestled in the heart of Cambridge, Sancton Wood provides education to children between the ages of 3 and 16, with lean class sizes allowing each child to flourish in their surroundings. The 6 sheet billboard format will allow the school to permeate local communities, accessing their personal space and speaking to them directly.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“In the approach to Sancton Wood’s upcoming open event, 6 sheet billboards are an ideal method of infiltrating relevant parents within the school’s catchment area, offering high frequency visibility within the city.”