London’s Salem International Christian Centre has appointed Out of Home International for the implementation of an outdoor advertising strategy, raising awareness for the 2013 Europe Outpouring Conference.
A 6 sheet billboard campaign will launch on the 26th August, located at Canning Town DLR station and remaining in place for 2 weeks.
The artwork features archbishop and overseer of the Salem International Christian Centre, Sam Amaga, followed by smaller images of three of the cente’s bishops. The Europe Outpouring Conference 2013 headline is printed in bold lettering, along with the event date, a timetable of services and transport information. A website, telephone number and e-mail address are included along the base for further information.
Guest ministers will present the 4-day event, which commences on the 4th September, aiming to assist attendees in building their faith. The 6 sheet billboard format will enjoy high-frequency exposure thanks to its location at Canning Town DLR station, which is accessed by over 12 million passengers per year and is just one mile from the Salem International Christian Centre.