Targeting the cities of Cardiff, Leeds, Stoke-on-Trent, Leicester and Wolverhampton, a series of telephone boxes will feature artwork promoting Pure Gym for a 2 week period commencing on June 24th.
Campaign artwork will adhere to the same format throughout each city, adapted to each location in terms of each site address. The phone box background corresponds to the Pure Gym colour scheme in hues of blue and green, headed by the company logo. Text bubbles display various customer benefits, such as ‘no contract’ and ‘open 24/7’, followed by branch locations and the encouraging the public to ‘join online today’.
Out Of Home International hold an extensive client list within the health and fitness sector, enabling them to effectively collaborate with Pure Gym in the execution of a bespoke campaign. The use of roadside advertising facilitates street-level access to the brand across a diverse urban demographic, whether onlookers are on foot, on public transport or in the drivers’ seat.