Out of Home International have been appointed by The Bedford live music venue in South West London, working towards the implementation of an outdoor campaign to promote the 2013 Folkfest. Taking place from the 18th to 21st of July, Folkfest will be promoted through 12 sheet billboards located at Balham London Underground station, running from the 17th June for two weeks.
Displayed on a vibrant orange background, the artwork projects the Folkfest logo in large, white lettering. The event date ad location are presented above in black, with a list of scheduled artists listed across the bottom third of the advert. An accompanying description is used to describe Folkfest as ‘4 days of the best in contemporary and traditional folk, acoustic and roots music’, and event sponsor logos are displayed across the bottom of the advert along with the Folkfest web address.
Launched in 2011 by The Bedford, Folkfest is a result of the venue’s success at the The International Folk Alliance conference in Kansas, having supported a stage there for the past five years. Priced at £30 for Thursday – Saturday, £12 for individual day tickets and free advance-booking entry on Sunday, Folkfest will present over 40 musical acts spread across 4 stages.
With a leading position in the outdoor advertising industry, Out of Home International are fortified with the experience necessary to provide The Bedford with a successful marketing solution. With Balham station situated four minutes on foot from The Bedford, it is the closest commuter portal for the venue and therefore provides accurate coverage of a geographically relevant sector. The 12 sheet billboard format ensures that passengers are targeted along Underground corridors, using the canvas to swiftly communicate the advert message on a high-frequency basis.