Out of Home International have been appointed by Wigan’s Deanery C.E. High School in order to plan and manage a regional advertising campaign, boosting the profile of the school in the surrounding catchment area. Multi-format marketing will be implemented across Wigan, integrating both digital and traditional outdoor sites – an LED perimeter board will be present at the DW Stadium, home of Wigan Athletic FC, for three minutes per match between April and September, supplemented by 4 weeks of bus rear advertising from the 13th May and 6-sheet billboard advertising within 500m of the school.
Commencing with the ‘Deanery C.E. High School & 6th Form College’ name and logo, the adverts promote a motto of ‘The future begins here’. A blue background supports a central photographic image of students dressed in the Deanery uniform, underscored by telephone, web, address and email contact information. The DW Stadium LED perimeter boards present the school website in white across a blue background, with an animated section which alternates between ‘Deanery C.E. High School & 6th Form College’ and ‘Your child’s future begins here’.
Specialists in the outdoor sector, Out of Home International have the industry experience required to supply Deanery C.E. High School with an effective marketing strategy. The combination of advertising formats allows parents to be targeted in multiple locations, entering their leisure domain at the DW Stadium and also exposing the school through the streets of Wigan via bus rears. Both adverts present over 30 seconds of dwell time on a repeat basis, with auxilliary publicity within 500m of the school building across 6-sheet billboards in order to capture the immediate area.