Out of Home International has directed an outdoor advertising campaign to raise awareness for Corby Enterprise Centre – the borough’s new flagship office and studio development. 4-sheet billboards adverts will be implemented recurrently through April, June and September, spanning the surrounding locations of Peterborough, Market Harborough, Kettering and Wellingborough.
The advert uses the Corby Enterprise Centre logo in conjunction with a photographic image of the development, supported by the heading ‘High quality, flexible offices for your business to grow’. A list of beneficial elements is centrally positioned across the image, such as ‘one month rolling lease’ and ‘free on-site car parking’, with the entire creative adhering to a blue-based colour scheme. A website and telephone number enable onlookers to further their interest if desired.
Corby Enterprise Centre is comprised of 38 offices and 15 studios, ranging from 200 to 1900 square feet. Whether you’re looking to accommodate one or twenty-one people, there are cost-effective offerings to support all small businesses. With free fibre optic broadband, car parking, 24/7 access and an on-site cafeteria, Corby Enterprise Centre is an ideal location for emerging companies.
As leading outdoor media planners, Out of Home International are able to strategically fulfil the marketing objectives set by Corby Enterprise Centre, combining geographical locations in order to target relevant audiences. The adaptable 4-sheet format allows campaigns to quickly reach the public, infiltrating their out of home environment and focusing their attention on the brand in question.