Out of Home International has been appointed by Central Radio Cars to execute a localised marketing strategy, working to raise the profile for the company’s new premises.
The 29th July will see the launch of a 26-week outdoor campaign at Walthamstow Central station, using 4 sheet billboards to project the brand to the surrounding community.
A sleek silver background supports bold text which directs pedestrians to ‘turn right at top of escalators, car park exit’ in order to make use of Central Radio Cars, accompanied by an arrow and contact booking number. The company name heads the advert, with a banner at the opposite end detailing the available services of courier, airport and private hire.
Working with Out of Home International, Central Radio Cars are able to effectively compile a strategy which satisfies their marketing requirements. The 4 sheet format swiftly communicates the advertising message to a consistent stream of pedestrians, with the station location presenting a relevant platform for accessing an audience likely to require taxi transport.