Out of Home International has planned an outdoor campaign for haulage recruitment specialists Employ Recruitment, utilising the platform of static roadside advertising in order to access their target audience of delivery drivers throughout the Midlands. Situated along the M6, the motorway trailer format will be used to display the advert across a geographically relevant transport corridor, maintaining a month-long presence.
The large image of a pointing finger instantly draws attention to the advert, along with the bold statement ‘HGV drivers we want you!’. Placed upon a black background, the strong, white text powerfully broadcasts the campaign message to passing drivers, inviting onlookers to ‘remember 88802 and text ‘drive’’, with the succinct number providing effective contact information. For those with the gift of a good memory, a contact telephone number and company website are also displayed beneath the central image.
As leading outdoor media specialists, Out of Home International are able to successfully manage the advertising brief set by Employ Recruitment. Roadside marketing allows the campaign to specifically target HGV drivers, with the added benefit of geographical placement in the Midlands area which subsequently minimises advertising wastage.