Following the organisation of a monthly London transport advertising campaign from sister company Transport Media which runs until December, Out of Home International have been appointed to continue an outdoor advertising presence for award-winning risk management firm Blue Insurances. Promoting Blue Insurances’ Multitrip.com subdivision, Out of Home International have arranged a combination of 6-sheet and backlit billboards through Manchester, Gatwick and Stansted airports, extending coverage of the travel insurance brand right into the heart of its target audience. The adverts will be present for 4 weeks during both April and June.
The campaign preserves the existing artwork, presenting a variety of travel insurance deals for Multitrip.com backed by an exotic photographic image of white sand and blue sky. The creative uses ‘annual multi trip’ as an example of the company’s competitive pricing, placing the reduced rate of £14.99 in large, black lettering upon a yellow background. The airport leg of this campaign informs onlookers of the option to ‘book on your phone or iPad before you fly’ followed by the company website, ensuring that the advert is fully able to optimise on its location.
Multitrip.com is the direct brand from award winning Blue Insurances Limited. The Company has recently obtained multiple awards – including repeat wins of the Best Travel Insurance Company in Northern Ireland award and also topping the 2011 Ernst & Young Entrepreneur of the Year Awards. Promoting the idea of modest prices and easily manageable online and telephone booking portals, Blue Insurances also provide dedicated insurance arms such as Multitrip.com.
With a team of committed outdoor media specialists, Out of Home International is able to fully formulate an effective marketing solution for Blue Insurances, allowing successful execution of their advertising objectives. By targeting three key airports of Manchester, Gatwick and Stansted, the campaign will present high-impact coverage of a significant audience. The implementation of company brands within airports also enables Blue Insurances to promote their services amongst an appropriate, travel-oriented public, collectively exposing the campaign to an average of almost 6million monthly passengers.