Out of Home International has collaborated with design and communications agency CC Graphics to project BMW dealer Cotswold Cheltenham through its hometown of Cheltenham. 48 sheet billboards will be displayed through the town for a two week period, with the campaign commencing on June 3rd.
A trio of artworks all cooperate in the projection of BMW models, each displaying a strapline that promotes Cotswold Cheltenham – from highlighting the array of vehicle options to promoting the additional technician services and competitive prices. Each advert features the iconic BMW logo and concludes with the company website.
Having won an ‘Excellence in Customer Service’ award at the 2013 Automotive Management Awards, Cotswold Cheltenham continue to fulfil their objective of offering a comprehensive service to their clients, in terms of both interaction and products available. Whether a driver seeks a new M6 Gran Coupe for almost £100,000 or an approved used 318i M Sport Saloon for closer to £10,000, Cotswald Cheltenham have the cars and the team required to fulfil public demand.
Leading outdoor media specialists Out of Home International hold a client base that covers automotive services, ensuring that Costwold Cheltenham receives a fully effective marketing solution. The 48 sheet billboard platform is a powerful device for long-range brand projection, guaranteeing unavoidable regional coverage.