Out of Home International has devised a marketing strategy for the latest branch of spa clinic Physio Dynamix in the Buckinghamshire village of Richings Park, implementing a campaign scheduled to commence on the 8th April at Slough train station. The adverts will utilise a 4-sheet billboard format, crafted to attract the community towards the facility thanks to their public railway presence.
The advert is intended to promote Physio Dynamix’s innovative fat removal system, 3D Lipo, with the declaration of ‘fat loss guaranteed or your money back’. A female hip section is drawn over to promote the treatment’s potential results, supported by the statements ‘non-surgical fat loss treatment’, ‘without the need to exercise’ and ’20-40% fat loss’. An ‘Aesthetic Awards Finalist’ logo endorses the practice, and sufficient contact details are provided via geographical address, telephone number, e-mail and website.
Physio Dynamix strive to adhere to the aims of relaxing the mind, invigorating the body and stimulating the soul, offering a collection of treatments and therapies. The clinic provides physical and spiritual opportunites, ranging from pilates, mindfulness counselling and therapeutic massage to botox and microdermabrasion.
The industry experience of Out of Home International provides Physio Dynamix with an effective advertising solution, ensuring that the relevant audience is targeted. With an average monthly figure of over 430,000 passengers, Slough station is the closest major station to Physio Dynamix, effectively exposing them to a local audience.