Media Agency Group’s outdoor advertising specialist sub-division, Out of Home International, is pleased to announce a new two week advertising campaign with the National Health Service in South East London. Developed by the South East Commissioning Support Unit’s creative and digital team, this latest ad campaign with the NHS is encouraging the public to inform their GP, pharmacist or nurse if they are not using the medicines that they have been prescribed in an effort to reduce medicine wastage in the region. 48 sheet billboards and 6 sheet bus shelter roadside ads are on show in Bromley, Lewisham, Lambeth and Southwark.
Managing Director of Media Agency Group, John Kehoe, said: “It’s great to be working with the NHS on this latest outdoor ad campaign, which features a range of out of home ad formats on the streets of South East London. Medicine wastage is a major problem in the UK so it’s fantastic to be doing our part to encourage a positive change to help keep costs down. We’re confident that the campaign will be a huge success for both the NHS and Media Agency Group.”
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