Out Of Home Advertising Updates

< Back

Get Active with DW Sports

DW Sports Fitness is encouraging its local communities to GET ACTIVE this summer.

Many find it hard to get back to the gym after the gluttony of Christmas and the winter season so DW Sports Fitness Clubs are offering motivation and encouraging people to achieve their personal best with an exclusive deal of 6 weeks gym membership for £40.00.

Facilities at DW Sports Fitness gyms feature a state-of-the-art gym with an extensive weight room and functional training area, superb pool area with steam room and spa, a varied group exercise programme, cafe and free parking.

Out of Home International compiled a nationwide comprehensive outdoor advertising campaign to help promote the Get Active offer. DW Sports Fitness provided the key message they wanted deliver, and Out of Home International provided the perfect advertising solution.

The campaign comprises of a four week schedule utilising bus rear advertising, bus streetliner advertising, phone box advertising, and billboards including roadside 6 sheet, 48 sheet and 96 sheet formats in the targeted areas.

Hundreds of buses have been plastered with the Get Active campaign in each of DW Sports Fitness twenty-one key areas across the UK. The buses are aimed at students and city dwellers encouraging them to use their local DW Sports Fitness Centre.

Billboards, phone boxes and roadside six sheets have been combined with high traffic roads and heavy footfall areas in target locations.

DW Sports Fitness works with Media Agency Group for their outdoor and press advertising needs.

The sports giant has 60+ gyms across the country where you can take advantage of this exciting offer. And, if members decide you want to join the gym full time, DW Sports are offering discounted joining fees to all get active members. Visit the DW Sports Fitness website for more information on the offer and gym locations www.dwfitnessclubs.com.

Please visit www.oohinternational.co.uk for more examples of our expert Out Of Home campaigns.