Aberdeen’s Fountain of Love church is working with Out of Home International to promote their Christmas Carol 2013 event, “The King is Born”.
From the 18th November, a 2-week outdoor advertising campaign will showcase Christmas Carol 2013 in central Aberdeen, using the format of 48 sheet billboards.
An illustrated theatre scene comprises the advert background, with a central title of The King is Born. “Fountain of Love presents Christmas Carol 2013” is displayed above, with the event details incorporated into the creative – including a “free admission” banner, contact telephone number and website.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“Proximity billboards will allow Fountain of Love to successfully access a geographically relevant audience, targeting the local Aberdeen community with the high-impact, 48 sheet creative space.”
Fountain of Love Church is a parish of The Redeemed Christian Church of God dedicated to spreading God’s word and reaching out with the love of God to a world that is hurting and insecure. The Church is a registered charity and is involved in a number of community projects (e.g., The Faith Clinic). The Faith Clinic is an initiative that aims to reach out to people struggling with drugs, alcohol addiction and homelessness by providing support through food, counselling, friendly environment, prayers, and so on to help them integrate better into the society. The Faith Clinic sessions run from Monday to Friday between 12.00 to 2.00pm and meals are served to all that attend.