Out Of Home Advertising Updates

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Fitness4Less Promote Affordable Exercise With Out Of Home International

Low-cost gym chain Fitness4Less has appointed Out of Home International to implement a multi-format outdoor advertising campaign, promoting their latest branch in the East London suburb of Barking. The campaign will target Barking Road, incorporating 6-sheet billboards across April and May for a total of 7 weeks in conjunction with 3-months of roadside phone box adverts. In addition, buses based at Barking depot will be adorned with rear advertisements between May and June.


A large ‘Fitness4Less’ logo followed by the bold price of ‘just £15.99 per month’ guides onlookers towards the advert, aided by a svelte female brandishing a bicep stamped with ‘Fitness4Less.co.uk’. Enticing offers such as ‘150+ pieces of fitness kit’ and ‘NO contract’ are printed beneath the price, with the new gym address raising awareness of the Barking club.

 Fitness4Less - roadside phonebox advertising

Adhering to the motto ‘todays gym, retro prices’, Fitness4Less are a continually expanding fitness chain that offer no-contract, low-cost memberships. A current total of 13 branches cover the lower half of the UK, including Birmingham, Bristol, Newport and London. Fitness4Less provide extensive exercise equipment and free weekly classes, minimising the cost by managing membership subscriptions online and avoiding additional expenses like a swimming pool.


As leading outdoor advertising specialists, Out of Home International are perfectly equipped to guide Fitness4Less through the marketing process. In order to effectively publicise the gym’s Barking branch to a relevant audience, the adverts have been located in the surrounding outdoor areas of bus rears, phone boxes and billboards, ensuring that awareness will be raised amongst potential customers.