Launching the week commencing June 16th, 4 sheet billboards will be displayed at Ealing rail station for four weeks.
Promising a summer full of entertainment, the campaign advertises Ealing’s seven festivals, including; Ealing Beer Festival, Acton Carnival and the Ealing Jazz Festival.
The colourful design demands attention from locals and visitors passing through the station, with the format of 4 sheet billboards acting as an ideal platform to project the localised campaign to a vast and varied audience.
The compact size allows the campaign to resonate with people at a personal level and encourages them to book tickets through ealingsummer.com. Social icons are also included as a means of inspiring social interaction and widening the potential reach of the campaign to consumers from further afield.
The festivals offer a great opportunity for people from across London to enjoy fantastic line ups across the world of music and comedy. Acts this year include David Baddiel, Paul Chaudhry, and Kerry Godliman – star of Ricky Gervais’ ‘Derek’.
Lee Dentith, CEO of Out of Home International’s parent company Media Agency Group, said:
“With such a variety of festivals on offer, this campaign is unique in its ability to target and engage with a wide consumer base. Positioning the adverts at Ealing rail station will ensure maximum reach to these potential consumers, throughout Ealing and London.”