Our parent company Media Agency Group has been appointed to launch a multi-format advertising campaign in six European cities to raise awareness of the luxury Vacation Membership Company Anfi Group in Gran Canaria and promote tourism to Anfi del Mar.
Part of the media mix is a series of Outdoor Advertising formats in Manchester, Glasgow, London, Rome, Berlin and Amsterdam featuring international football star David Silva who was born in the neighbouring village of Arguineguin.
Our specialist outdoor team worked with the Media Agency Group Agency Client Services Manager to integrate the best outdoor advertising formats to compliment the wider campaign including online PR and social media, and press advertising.
Advertisements included a digital banner and Manchester Piccadilly rail station, bus advertisements in Manchester, and taxi full livery and taxi superside advertising in all six cities targeting prospective holidaymakers leading up to the peak vacation period.
The campaign has launched in time with Anfi Group’s 25th Anniversary and highlights their Brand Ambassador Manchester City Football Club’s Spanish midfielder David Silva who is a proud representative of the Spanish island.
David Silva said he is very happy to support the promotion of Anfi, “which is essential for this land and which will continue to generate employment and development in Gran Canaria”.
Want to know more about the campaign? Read the full story here at the Media Agency Group.