Out of Home International has been tasked with launching a 48 sheet billboard campaign in central London for Currell Residential estate agents, creating brand awareness for their new Battersea branch.
Generating a presence just moments from the recently opened premises, outdoor advertising will target audiences in Clapham, launching on the 21st October for a total of 2 weeks.
The photographic image of a dog dominates the creative, playing on Cockney rhyming slang for ‘phone’ – ‘dog and bone’ – by placing a telephone handset in the dog’s mouth rather than a bone. The remainder of the advert simply presents the strapline ‘agents with pedigree’; followed by the brand logo, telephone number and property areas served.
Established in 1990, the Currell brand grew to include a residential arm in 1998 with its inaugural Islington office, systematically expanding across London and gaining their latest office in Battersea this year. The vast creative space offered through 48 sheet billboard advertising allows Currell to project their image across the outdoor landscape, drawing attention towards the latest addition to the Currell Residential portfolio.
Currell Residential managing director, Anne Currell, said:
“We intend to expand into this area and take our new homes expertise with us. The extension strategy is to form a highly professional cluster of companies in South West London that will link in with our existing offices. Our new homes department is already London-wide and this will only enhance their profile further.”
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“The use of 48 sheet billboard advertising will blanket the communities of Battersea and Clapham, achieving high impact exposure from the roadside.”