Out of Home International are working with health industry marketing agency Blue Step Solutions to formulate an outdoor strategy for NHS Nottingham City Clinical Commissioning Group (CCG).
Comprising of a mixture of formats, the campaign will launch on the 9th September for a total of 6 weeks, with a presence on phoneboxes, 48 sheet billboards and 96 sheet billboards in Nottingham.
Displayed upon a light background, the advert focuses on the strapline ‘choose the right NHS service get the right care’, guiding the public towards making their NHS experience as efficient as possible. The NHS Nottingham City CCG logo and the mobile app logo are positioned across the top, along with an image of the app in operation on a smartphone. An interactive QR code is included on the phonebox ads that allows onlookers to download the app, with the Android, iOS and BlackBerry icons presenting compatibility.
The powerful impact of both 48 sheet and 96 sheet billboards will bolster the NHS brand across Nottingham, allowing the mobile app to gain swift regional exposure. The phonebox platform will also take the campaign onto the streets, bringing the NHS Nottingham City CCG app into the heart of the public.
The CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“By selecting multiple outdoor formats, NHS Nottingham City CCG is spreading its advertising wingspan and will subsequently cover various locations and demographics. The planned approach works well for a campaign of this nature as the NHS services are relevant to all sections of the city.”