Weekly business news and analysis magazine Bloomberg Businessweek will soon launch a major brand awareness campaign targeting London’s business community.
The six-week duration campaign features four creative executions created by Bloomberg’s internal agency, titled ‘Vivid’, ‘Illuminating’, ‘Fierce’ and ‘Powerful’. These creatives have been designed to showcase the topics the magazine tackles and how they impact on business.
Carl Fischer, head of global marketing at Bloomberg Businessweek says: “These new creative executions of our global brand campaign exemplify the expansive editorial coverage of Bloomberg Businessweek, the unique personality of the brand, and mind set of our entrepreneurial audience.”
The Vivid, Illuminating and Fierce creative will run on digital screens throughout London City Airport departure lounges, with brand ambassadors handing samples of the magazine, featuring the special US Election issue available on news-stands now.
In conjunction with the Digital advertising, 30 independent coffee shops in the City of London will distribute coffee sleeves featuring the Powerful creative, supported by sampling of the magazine that is to take place each Monday for the duration of the campaign.
Print ads will also be released in the Financial Times and on FT.com until the first week of December.
Bloomberg planned the creative in-house and bought the media inventory through Out of Home International, part of the Media Agency Group.