As part of parent company Media Agency Group’s heavyweight marketing campaign for Bloomberg Businessweek, Out of Home International have launched an ambient media offshoot in the form of branded coffee cup sleeves and magazine sampling.
Having previously collaborated with Bloomberg Businessweek on various media executions, the magazine has returned with a quartet of designs to generate brand awareness through London, adopting the straplines ‘Refined’, ‘Selective’, ‘Original’ and ‘Visionary’.
Maximising on London’s need for caffeine, the initiative will place the name into the hands of influential businesspeople, with thousands of printed sleeves being distributed around 20 independent cafes in the heart of the capital – such as M Bar and Il Mulino via Table Talk Media.
The sleeves display the campaign’s ‘Visionary’ creative following on from the success of last year’s Bloomberg Businessweek strategy of a similar nature which featured the slogan ‘Powerful’.
