Worn by celebrities from Dizzee Rascal to Rita Ora but with a price tag that won’t damage your wallet – just what is BassBuds?
Out of Home International have been appointed to catapult the ‘What Is BassBuds’ campaign through the capital this July, directing a 6-week multi-format marketing strategy designed to generate awareness for the enigmatic product.
Enhancing the hype, BassBuds are offering a limited number of free entry passes into their VIP Inner Circle, which comes with perquisites such as free postage on BassBuds merchandise, exclusive advance access to limited edition products, a discount code ready for immediate use and the chance to gain entry to global celebrity events. VIP membership also guarantees automatic entry into the What Is BassBuds Free Prize Draw in association with Choice FM, with a tempting collection of prizes – including a top cash prize of £1000.
By enlisting Out of Home International, BassBuds are able to attack the social spectrum from a variety of angles. Multiple outdoor formats behave as an effective high-frequency messenger for the brand, offering digestible but precise integration through the outdoor landscape. Supplementary taxi advertising allows BassBuds to infiltrate the masses at street level, with repeat exposure in high profile locations and complemented by social media call to action across tipseats through the #WHATISBASSBUDS hashtag.
Further profile elevation will be triggered on the London Underground from the 15th July, with an additional 2 weeks of 6 sheet billboards and tube car panels, plus 16 sheet adverts in Wi-Fi enabled stations. As an auxiliary touch, Gold route bus supersides will guarantee accessibility through a significant audience, promoting BassBuds exclusively across prominent transport corridors – which will be particularly effective in proximity to their stockist Harvey Nichols.