Out Of Home Advertising Updates

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ATM advertising in action for the ‘Be Part Of Our Plan’ Network Rail campaign.

Network Rail ran an ATM advertisment campaign in December 2011 to promote it’s ‘Be Part Of Our Plan’ initiative in Milton Keynes.

ATM advertising works in four stages, firstly the animated attraction screen – Be Part Of Our Plan, the second in-transaction screen where more information can be given to the consumer whilst they await their cash, and the third screen with the final message and thank you from Network Rail. At the end of the transaction the ATM user will receive a branded receipt acting as a take home reminder of the campaign.

Watch the video below to see the campaign in action:

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