Out of Home International’s parent company, Media Agency Group, is featured in the upcoming edition of Asia’s pioneering outdoor advertising publication, Asia OOH, as CEO Lee Dentith provides an in-depth insight into rail and train formats.
Directed at a broad spectrum of professional bodies, like agencies and media owners, Asia OOH presents the latest industry trends and influences, outlining important developments in the out-of-home sector. The interview covers topics such as the types of passengers who engage with these adverts, and also how brands can effectively direct their campaigns towards this fast-paced demographic.
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