Promote your brand across Sheffield’s retail hub of Meadowhall with Out Of Home International, targeting 1million shoppers every 2 weeks with 4 digital screens across the centre.
With 280 key retailers plus department stores such as Debenhams and House of Fraser, Meadowhall is a primary location for targeting the public whilst they are already prepared to spend. Figures show that shoppers visit Meadowhall around 47 times a year, with 54% resting in the ABC1 demographic.
A quarter of visitors to Meadowhall remain in the grounds for at least 3 hours, which is 10% more than average UK shopping figures. The centre is 3 miles from Sheffield city centre, with its own rail stop and an on-site cinema.
Advertising formats at Meadowhall include large format billboards, lift doors, mall 6 sheets, light boxes and restroom panels, with the opportunity to target audiences both internally and externally.
As urbanites travel through this heavily accessed retail environment, your brand could also be seen on ten second digital slots, with digital screens presenting the opportunity to integrate social media content and viewer interactivity.