MetroCentre, Newcastle

Promote your brand across Newcastle upon Tyne’s MetroCentre with Out Of Home International, targeting an annual footfall of 23million shoppers with 4 digital screens spread across the complex.

As Europe’s largest shopping centre, MetroCentre boasts a total of over 330 shops, with additional leisure facilities such as an Odeon cinema and an amusement arcade. A 15 minute drive from Newcastle city centre, 39% of MetroCentre customers visit weekly and 69% enter the complex at least monthly.

Average shopping time at the centre is just over 2 hours, with 54% of shoppers coming from the ABC1 social segment and 53% resting in the 16-44 age bracket. Knowledge of these statistics allows campaigns to be refined for effective marketing towards a relevant demographic.

Advertising formats at the MetroCentre include large format billboards, lift doors, mall 6 sheets, light boxes and restroom panels, with the opportunity to target audiences both internally and externally.

As urbanites travel through this heavily accessed retail environment, your brand could also be seen on ten second digital slots, with digital screens presenting the opportunity to integrate social media content and viewer interactivity.