Promote your brand across Newcastle upon Tyne’s Eldon Square with Out Of Home International, targeting a footfall of 1.5million per fortnight across 2 screens.
With over 150 key retailers plus department stores such as John Lewis and House of Fraser, Eldon Square is a primary location for targeting the public whilst they are already prepared to spend. Located in the city centre and a ten minute walk from Newcastle station, Eldon Square is visited weekly by 77% of its audience and 91% enter the grounds at least monthly.
The average shopping time at Eldon Square stands at 65 minutes, with 52% of visitors coming from the ABC1 demographic and 49% resting within the 16-44 age bracket.
Advertising formats at Eldon Square include large format billboards, lift doors, mall 6 sheets, light boxes and restroom panels, with the opportunity to target audiences both internally and externally.
As urbanites travel through this heavily accessed retail environment, your brand could also be seen on ten second digital slots, with digital screens presenting the opportunity to integrate social media content and viewer interactivity.