Expose your brand to the city of Manchester with Out of Home International, across large-format digital site Axis at the Hacienda. Located adjacent to the premium social hub of Deansgate Locks on the former Hacienda nightclub site, Axis presents a powerful platform to showcase campaigns amongst an influential urban audience.
The double-sided digital screens target traffic travelling in both directions, whether heading for the city centre or to neighbouring locations, including towards Manchester Airport. Axis at the Hacienda targets a high footfall of both local workers and tourists, offering impacts of over 1 million per fortnight. The site offers a creative solution for captivating a target demographic, placed across a chief transport corridor with high visibility to a significant audience.
The illuminated screens allow artwork to be projected in this significant outdoor location, day or night and in any weather conditions. A primary site for an assortment of campaigns, Axis at the Hacienda allows brands to engage with an audience who are already equipped to spend.
Axis at the Hacienda gives advertisers the chance to reach a 55.6% ABC1 demographic, spread evenly between male and female audiences, with 85% of onlookers within the 16 – 55 age bracket.
Advertising on Axis at the Hacienda provides the perfect format for clients looking to generate high-impact expose for their brand. Call us on 0845 120 2470 for your free advertising campaign plan.