Access the iconic city of Manchester across the Princess Road backlit 96 sheet billboard, using media specialists Out of Home International.
Exposing your brand across heavy inner-city traffic, the billboard dominates traffic and pedestrians along one of the city’s principal arterial roads, benefiting from extended dwell during congested rush-hour traffic.
Facing outbound traffic head-on, the 12 x 3m backlit billboard gives unrivalled exposure both day and night, and in any weather conditions. Positioned in view of a constant travelling audience, the billboard has the power to influence a mixture of regular commuters, residents and inner-city visitors. The junction is also along the primary route between the city centre and Manchester International Airport.
Situated along the southern fringes of the city centre, the Princess Road billboard is an effective platform for targeting local residents and commuters with a diverse range of campaigns, with additional scope for accessing airport traffic. Located adjacent to an Asda supermarket, it is also ideal for food and retail campaigns and also brands looking to target families.
2.6 million residents put Manchester glaringly on the map, following London as a UK leader across multiple sectors. Now home to the BBC and the growing media centre of MediaCityUK, Manchester continues to play a key role in the arts, making it a regular destination for business leaders. With two universities in the city centre, the banner also has the opportunity to access a significant crowd of active and connected students.
Advertising on the Princess Road, Moss Lane East junction provides the perfect location for clients looking to generate high-impact exposure for their brand.
Call us on 0845 120 2470 for your free advertising campaign plan.