Advertise in the heart of London on the iconic Piccadilly Circus advertising billboard ‘Piccadilly Lite’ spot, with leading outdoor advertising specialists Out Of Home International.
The world renowned advertising billboard complex at Piccadilly Circus is situated on the corner of popular Regent Street and Shaftesbury Avenue. Advertising on Piccadilly Circus billboards was once only accessible to the world’s most powerful brands but Piccadilly Lite opens up the outdoor advertising doorway to all businesses, with the opportunity to display your message to a weekly audience of over 1million.
Piccadilly Lite is a cluster of advertising billboards based on the Regent Street side of the tallest building in Piccadilly Circus and benefits from exposure to the 56 million annual pedestrians and passengers who pass by the site every year.
With the iconic advertising billboards reaching the mass audience in Piccadilly Circus the digital advertising screens hold a hefty value for any branding campaign. Piccadilly Circus itself acts as a thoroughfare, meeting point and tourist destination – the central place to start a day of shopping and sightseeing or a night of drinking, eating and entertainment.
The billboards in Piccadilly Circus are situated between Leicester Square, famous for its cinemas, and Regent Street, one of London’s most popular shopping destinations. It is also within easy walking distance of Trafalgar Square, Pall Mall, Soho and Buckingham Palace.
Tremendously respected labels such as Coca-Cola, McDonalds and Samsung have a powerful presence on advertising billboards over the central London landmark, and your brand could be placed amongst these brand giants across the face of Piccadilly Lite – giving your brand a positive boost through association with these universal leaders.
With the option of booking the site for the duration of a fortnight, your message can be promoted to a diverse cross-section of the London public – residents, and domestic and international tourists.
Piccadilly Lite advertising screens in Piccadilly Circus are the perfect format for clients looking to dazzle on the world stafe and do not want to be missed in Central London. Call us on 0845 120 2470 for your free advertising campaign plan.