Piccadilly Lights

Put your brand in front of an audience of over 56 million on London’s Piccadilly Lights billboard with outdoor advertising specialists Out of Home International.

Piccadilly Circus is postcard London and a bustling centrepiece of The Capital which connects many famous streets and areas in London’s busy West End. Piccadilly Circus is known for its big, spectacular LED outdoor advertising billboard screens on the north-western corner between Regent Street and Shaftesbury Avenue.

The famous illuminated advertisements wrap themselves around one of the tallest buildings in the square is a major advertising spot to reach tourists and London residents alike.

The iconic London location of Piccadilly Lights experiences a high-frequency audience turnover at the core of England’s capital, with in excess of 56 million annual onlookers being exposed to the illuminated site on foot, in buses, on coaches, in taxis and in cars. With an appearance akin to a miniature Times Square in New York, this central London position reaches a worldwide stage as it is one of the most photographed sites in the world.

The adverts in Piccadilly are situated between Leicester Square, famous for its cinemas, and Regent Street, one of London’s most popular shopping destinations. It is also within easy walking distance of Trafalgar Square, Pall Mall, Soho and Buckingham Palace.

Piccadilly Circus advertising billboards regularly boasting globally renowned brands such as Coca-Cola, Hyundai, McDonalds and Samsung; and for those with a smaller budget can take the ‘Piccadilly Lite’ option which is the Regent Street side of the building now accessible to all brands who want to make a statement.

The advertising billboards dominate Piccadilly Circus, catching the population of London as it commutes, makes its way to West End theatres, cinemas, shops, restaurants and sightsees.

Piccadilly Lights is an incontestable collection of the most respected companies – place yours amongst the highest global contenders and receive supreme brand association.

Piccadilly Lights advertising billboard screens are the perfect format for clients looking for the WOW factor and do not want to be missed in Central London.

Call us on 0845 120 2470 for your free advertising campaign plan.