Lakeside, Thurrock

Advertising at Lakeside Shopping Centre with Out Of Home International can help you  target an annual footfall of 26million shoppers with 4 digital screens spread across the complex.

With 250 key retailers plus 4 department stores, Lakeside Shopping Centre also includes a myriad of dining options plus a 9-screen cinema. Moments from the town centre of West Thurrock, the centre encourages 38% of locals to pay a weekly visit, and 61% enter the grounds at least once monthly.

Average shopping time at the centre is just under 2.5hours, with 33% of visitors lying within the ages of 25-44 and 60% of the total audience being female. Knowledge of these statistics allows campaigns to be refined for effective marketing towards this demographic.

Advertising formats at Highcross include large format billboards, lift doors, mall 6 sheets, light boxes and restroom panels, with the opportunity to target audiences both internally and externally.

As urbanites travel through this heavily accessed retail environment, your brand could also be seen on ten second digital slots, with digital screens presenting the opportunity to integrate social media content and viewer interactivity.