Advertise on the M621, one of the nation’s most influential roadside locations, with advertising specialists Out of Home International. Targeting traffic on the M621 arterial road, the site blankets drivers as they head into the city of Leeds


The 96 sheet digital platform stands facing oncoming vehicles, targeting a high footfall of locals and visitors and reaching impacts of over 2 million per fortnight. The site offers a creative solution for captivating an influential demographic, providing coverage across audiences entering the city from surrounding neighbourhoods, and also from subsequent major locations including Sheffield, Nottingham and London.


The illuminated LED screen allows artwork to be projected in this influential outdoor location, day or night and in any weather conditions. A primary site for a range of brands, M621 allows brands to engage with an urban audience who are thus more likely to absorb the advert.


M621 gives advertisers the chance to reach a 47.9% ABC1 demographic, spread evenly between male and female audiences, with 80% of onlookers under the age of 55.


Advertising on the M621 provides the perfect format for clients looking to generate high-impact exposure for their brand. Call us on 0845 120 2470 for your free advertising campaign plan.