Intu Braehead, Glasgow

Promote your brand across Glasgow’s retail hub of Braehead Shopping Centre with Out Of Home International, targeting an annual footfall of 18million shoppers.

With key retailers spanning the likes of Marks and Spencer, Hollister, Next, H&M, Primark and Boots, Braehead Shopping Centre is a primary location for targeting the public whilst they are already prepared to spend. The surrounding site also incorporates an ice rink, multi-purpose arena, Xscape activity centre and Odeon cinema.

The average shopper at Braehead spends 95 minutes in the grounds, with 40% visitingon a weekly basis thanks to its close proximity to Glasgow city centre. The area’s audience is 72% female with 68% lying between the ages of 16-44, meaning that campaigns can be refined to effectively cater for this demographic.

Advertising formats at Highcross include large format billboards, lift doors, mall 6 sheets, light boxes and restroom panels, with the opportunity to target audiences both internally and externally.

As urbanites travel through this heavily accessed retail environment, your brand could also be seen on ten second digital slots, with digital screens presenting the opportunity to integrate social media content and viewer interactivity.