Expose your brand to the city of Birmingham with Out of Home International, across the large format digital screen on New Street. Located adjacent to the iconic Bull Ring Shopping Centre, the New Street site presents a powerful outdoor platform to showcase campaigns amongst a retail-oriented audience.
The full motion digital platform stands elevated above shoppers, targeting a high footfall of locals and visitors, reaching impacts of 1.5 million per fortnight. The site offers a creative solution for captivating a target demographic, with additional coverage thanks to the neighbouring major stations of Birmingham New Street and Birmingham Moor Street, which link to key cities such as Manchester, Liverpool, London and even Glasgow.
The illuminated screen allows artwork to be projected in this influential outdoor location, day or night and in any weather conditions. A primary site for entertainment and fashion campaigns, New Street allows brands to engage with an audience who are already prepared to spend.
New Street gives advertisers the chance to reach a 51.4% ABC1 demographic, spread evenly between male and female audiences, with 75% of onlookers under the age of 55.
Advertising at New Street provides the perfect format for clients looking to generate high-impact expose for their brand. Call us on 0845 120 2470 for your free advertising campaign plan.