From digital screens to column wraps, airport advertising offers brands a captive, high-value audience. This guide outlines key formats and how to maximise their impact across UK airports.
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A Mullvad VPN campaign criticising surveillance legislation was blocked from UK television and largely halted outdoors. The controversy highlights the complex relationship between advertising, regulation and public debate.
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As CPI hikes loom, Tesco Mobile’s “P.S. It’s Frozen” campaign transforms bill anxiety into reassurance, using bold OOH and audio to position price stability as a superpower.
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From 6-sheets to large-format digital screens, this guide breaks down UK billboard sizes, formats and how advertisers can use them effectively.
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Tenzing rolled out its biggest OOH campaign in London in January 2026 using high-impact placements on the Underground, buses and roadside. The campaign was further supported by digital and social activations to amplify the Good Energy vs. Bad Energy story.
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A bright yellow billboard with bold pink lettering reading ‘eyezegging’ has appeared across the UK with no explanation. Here’s why suspense driven marketing like this can be so powerful.
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