Out of Home International have collaborated with sister divisions Press Mag Media and Click Tap Media, contributing towards the creation of a multi-format campaign for the Blind Veterans UK charity.
While press and digital will facilitate a national brand awareness strategy, the outdoor activity takes a regional focus, along with local press, as Blind Veterans UK commemorates the 75th anniversary of the Brighton centre. Brighton train station will display elevated digital screens from the 21st October which will be in place for 2 weeks, reinforced by press adverts in Brighton Argus newspaper.
Artwork features the photographic image of two blind veterans, accompanied by the Blind Veterans UK logo and subtly outlined in the United Kingdom’s Union Flag colours. A strapline reads ‘celebrating 75 years at our Brighton centre’, with the Blind Veterans UK website printed in the top, right-hand corner.
With an established position within the Brighton community, this refined project is predominantly aimed at reminding the surrounding municipal of the charity’s continuing work in supporting veterans who have lost their sight. In conjunction with local press, the Brighton-based branch of their campaign will subtly uphold Blind Veterans UK within a region of existing awareness.
For information about the national campaign, click HERE.